Opening of the LUISA boutique in via Roma in Florence.
Andrea Panconesi, Luisa's nephew, starts working as a buyer discovering new talents and working with iconic brands.
LUISAVIAROMA.COM is created to give international customers the opportunity to shop online.
The e-commerce celebrates 10 years with FIRENZE4EVER, an international event attended by the most famous fashion bloggers in the world, taking part over 3 days with Style Labs.
2011 - 2017
The company develops a series of commercial and high-tech implementations to offer a tailored online experience to customers around the world. At the end of 2017, shipments were active in over 150 countries and the e-commerce, entirely designed and produced in-house, was available in 9 languages.
Social commitment is at the heart of LuisaViaRoma's philosophy which inspired the company’s collaboration with UNICEF Italia for the first international UNICEF Summer Gala and with the Naked Heart Foundation.
Launch of the LUISAVIAROMA app.
LuisaViaRoma presents LVRSustainable, the section that offers a careful selection of sustainable items and brands promoting special collaborations with non-profit entities, organizations, and brands for the benefit of social and environmental causes.
LuisaViaRoma celebrates its 90th anniversary with CR Runway, the memorable event in Piazzale Michelangelo organized together with Carine Roitfeld.
Publication of LUISAVIAROMA X RIZZOLI: WINDOW TO A FUTURE FASHION WORLD. The book traces the history of LuisaViaRoma from a creative point of view through a series of iconic images.
Despite the pandemic, the company continues on its growth path hiring new talents from all over the world, developing new ecommerce features, and redefining and expanding the selection of brands from a sustainable perspective. Before the health emergency, the online platform generated 98% of sales equal to €146 million in 2019. In 2020, revenues increased by 30% reaching €190 million.
LVR announces a strategic partnership with Style Capital. The private equity fund based in Milan invests €130 million. Andrea Panconesi retains the majority of capital shares while Style Capital, represented by CEO Roberta Benaglia, holds important governance rights with the aim of listing the company on the stock exchange in the coming years. The role of CEO is held by Alessandra Rossi, a long-time top manager in the luxury segment.
The company targets the American market with a series of initiatives aimed at increasing the turnover generated by overseas sales.